KK8 is proud to serve as the Official Sponsor of the Badminton World Federation (BWF), the global governing body of badminton and the stage for the sport’s most prestigious tournaments.

This world-class partnership unites the finest athletes and passionate fans from around the globe, celebrating speed, precision, and the true spirit of competition.

As a leading online entertainment platform, KK8 shares the same values of focus, agility, and excellence that define badminton at its highest level. This sponsorship represents a bold step forward in KK8’s international sports journey — connecting live badminton action with the excitement of online entertainment.

Through its support of the Badminton World Federation, KK8 strengthens its mission to inspire, engage, and promote healthy competition across Asia and the world — on the court and beyond.